SSL is No Longer a Choice, It's a Necessity
The process, which started in 2014 with Google announcing HTTPS as a ranking factor, has made the SSL certificate practically indispensable for every website by 2026.
Google and SSL: SEO Impact
Ranking Factor
HTTPS is a lightweight ranking signal that Google announced in 2014. When everything else is equal it can give a small advantage; on its own it does not bring a jump in rankings.
Core Web Vitals and Security
Secure connection (HTTPS) is one of the page experience aspects Google considers alongside the Core Web Vitals metrics.
Google Discover Compatibility
HTTPS is recommended for sites that want to appear in Google Discover. Additionally, high quality images should be used with the max-image-preview:large meta tag.
Browser Warnings: Loss of Visitors
Google Chrome
Chrome shows HTTP sites with the "Not Secure" tag.
Firefox
Mozilla Firefox on unsecured connections. shows a lock symbol with a red stripe.
Result: Some visitors leave the site when they see a "Not Secure" warning.
Legal Obligations
KVKK
KVKK legislation in Türkiye requires appropriate technical measures to protect personal data. Encrypting data in transit is one of the most basic of these measures.
GDPR
If you have European Union customers, GDPR likewise requires appropriate technical measures, and encryption in transit is one of the most basic of them.
PCI DSS
All websites that accept online payments must use SSL/TLS encryption within the scope of PCI DSS.
E-commerce and SSL: User Trust
- Users who cannot see the lock icon may abandon their purchase at the payment step
- A secure connection supports user trust on payment pages
- The great majority of websites use HTTPS today
Remaining Without an SSL Certificate Cost
- SEO: Missing out on a ranking signal, even if a lightweight one
- Visitor loss: Not Secure warning
- Conversion decrease: Loss of sales in an insecure environment
- Legal risks: Insufficient technical measures under KVKK/GDPR
- Brand reputation:Perception of unreliability
Check out our SSL certificate products now and secure your website.
